Comments on: Understanding Designing the Experience http://jurmo.us/2006/06/05/understanding-designing-the-experience/ About my visions and inspiration Wed, 21 Apr 2010 15:45:35 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jurriaan Mous http://jurmo.us/2006/06/05/understanding-designing-the-experience/comment-page-1/#comment-100 Jurriaan Mous Tue, 06 Jun 2006 22:19:07 +0000 http://jurmo.us/2006/06/05/understanding-designing-the-experience/#comment-100 Hmm I made a little jump there indeed. I was looking at communicating the message and designing the message. For knowing how the message arrived you have to know the end user, the destination is his/her brain. I wanted to know if there are any psychology studies that look at how people experience/perceive things, but it seems that the only way to know what the best way to deliver a message in a medium is by trial and error because the brain and its consciousness can't be grasped. Well the recipe can be translated to browsers indeed, there are better browsers and they are indeed more expansive on the area of finding/installing time and getting used to. IE is there and satisfies needs but IE has flaws so it can be hated, so the taste is slowly less appealing and it loses it market share. (This can be translated to McDonalds and it's fat problem) Well at the online media you can maybe look at google. It is simple, has all the basic ingredients that are needed to fullfill your needs, is fast and easy, it has nothing offending or advanced and is thus targeted at a wide audience. Btw a fun example of translating one type of design to the other medium is the Londen underground map. (Thanks to a teacher of mine, Martin Kuipers) It was designed in its current simple to read form by someone who designed circuit diagrams: http://www.tfl.gov.uk/tube/company/history/tube-map.asp Hmm I made a little jump there indeed. I was looking at communicating the message and designing the message. For knowing how the message arrived you have to know the end user, the destination is his/her brain. I wanted to know if there are any psychology studies that look at how people experience/perceive things, but it seems that the only way to know what the best way to deliver a message in a medium is by trial and error because the brain and its consciousness can’t be grasped.

Well the recipe can be translated to browsers indeed, there are better browsers and they are indeed more expansive on the area of finding/installing time and getting used to. IE is there and satisfies needs but IE has flaws so it can be hated, so the taste is slowly less appealing and it loses it market share. (This can be translated to McDonalds and it’s fat problem)

Well at the online media you can maybe look at google. It is simple, has all the basic ingredients that are needed to fullfill your needs, is fast and easy, it has nothing offending or advanced and is thus targeted at a wide audience.

Btw a fun example of translating one type of design to the other medium is the Londen underground map. (Thanks to a teacher of mine, Martin Kuipers) It was designed in its current simple to read form by someone who designed circuit diagrams: http://www.tfl.gov.uk/tube/company/history/tube-map.asp

]]> By: Jan http://jurmo.us/2006/06/05/understanding-designing-the-experience/comment-page-1/#comment-99 Jan Tue, 06 Jun 2006 10:40:18 +0000 http://jurmo.us/2006/06/05/understanding-designing-the-experience/#comment-99 I'm confused!!! "Looking at the brain directly" Do you mean creating designs/technology/products that people really need? Ignoring marketing strategy that says the creation of the product is secondary to creating the users need? What is your comment if I say that the "Big Mac" recipe is used on internet browsers? You buy and eat (read get and use) IE because it is easy, cheap, publicly accepted and it will stop your hunger, but it's not cheaper, better tasting or as customizable as the Firefox you eat (read use) at home. Yet we all eat it... except cooks (read internet dudes). I'm couldn't come up with an online media example.. sorry :) I’m confused!!! “Looking at the brain directly” Do you mean creating designs/technology/products that people really need? Ignoring marketing strategy that says the creation of the product is secondary to creating the users need?

What is your comment if I say that the “Big Mac” recipe is used on internet browsers? You buy and eat (read get and use) IE because it is easy, cheap, publicly accepted and it will stop your hunger, but it’s not cheaper, better tasting or as customizable as the Firefox you eat (read use) at home. Yet we all eat it… except cooks (read internet dudes).

I’m couldn’t come up with an online media example.. sorry :)

]]> By: Jurriaan Mous http://jurmo.us/2006/06/05/understanding-designing-the-experience/comment-page-1/#comment-98 Jurriaan Mous Tue, 06 Jun 2006 09:20:27 +0000 http://jurmo.us/2006/06/05/understanding-designing-the-experience/#comment-98 Well I meant the recipe more like the whole product recipe, so marketing does also play a big role in the success of the Big Mac indeed. But the Big Mac itself was designed for a broad range of tastes. The taste was designed to be balanced so that none of the ingredients dominanted the taste. The taste was so average that everybody could like it for a fast dinner. So maybe appealing to the mass audience all around the world is by averageing your attributes into portions that none of themself stand out. So creating the average product that does the job of filling the consumers needs. Well I meant the recipe more like the whole product recipe, so marketing does also play a big role in the success of the Big Mac indeed. But the Big Mac itself was designed for a broad range of tastes. The taste was designed to be balanced so that none of the ingredients dominanted the taste. The taste was so average that everybody could like it for a fast dinner.

So maybe appealing to the mass audience all around the world is by averageing your attributes into portions that none of themself stand out. So creating the average product that does the job of filling the consumers needs.

]]> By: riekus http://jurmo.us/2006/06/05/understanding-designing-the-experience/comment-page-1/#comment-96 riekus Tue, 06 Jun 2006 00:09:03 +0000 http://jurmo.us/2006/06/05/understanding-designing-the-experience/#comment-96 Interesting article. I sure agree that involving different areas of design can offer great help in designing for a specific product or target area, especially if it touches one such a subjective level such as 'experience', which varies from person to person. As for the big mac thing: i have to disagree that it is the product itself that reaches the mass markets. Think of it: it's just a plain burger. By presenting it as a nice and tasty, fast, cheap snack that is available on every street corner you add value to the everyday product, thus convincing the masses that this is what they need, not the fridge burger from the discount supermarket. This is all about branding and sure isn't uncommon in the internet / gaming / design world. Interesting article. I sure agree that involving different areas of design can offer great help in designing for a specific product or target area, especially if it touches one such a subjective level such as ‘experience’, which varies from person to person.

As for the big mac thing: i have to disagree that it is the product itself that reaches the mass markets. Think of it: it’s just a plain burger. By presenting it as a nice and tasty, fast, cheap snack that is available on every street corner you add value to the everyday product, thus convincing the masses that this is what they need, not the fridge burger from the discount supermarket. This is all about branding and sure isn’t uncommon in the internet / gaming / design world.

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